What's your Queue busting strategy for Raksha Bandhan

What's your Queue busting strategy for Raksha Bandhan

Sweet and Snacks Shops are a large form of Quick Service Restaurants (QSR), serving a variety of sweets (desserts), light snacks and meal combos.

Belonging to a family of foodies, I have always had a love relationship with these Mithai Shops. They help you with 100s of varieties of sweets and snacks that are awesome in taste and are a great source of quick hunger quenchers. Especially during festivals, we ought to buy so many sweet boxes for family and friends.

Who likes to get decked up and stand in long queues? So my visit to these stores has diminished over the last one year considering hectic long queues especially during the festive hours. Let me warn you, one can experience these long breathtaking queues minimum a week in advance during the festivals. I would rather go to a Kirana Shop, pick up a readymade hamper and complete my purchase within 5mins and walk back home - which many of us will prefer!!!

But "What beautiful days were those when we could cherish traditional sweets with our siblings during festive times" haunted me till the time I started working with Intellect Commerce.

Just to brief, Intellect Commerce a pioneer in Retail Industry from 20+ years, serves Mid to Large Retail Chains including FMCG, Supermarket, Hypermarket, CD &IT, F&B and Lifestyle with its New Aged Retail Software Solutions, currently running across 19 countries.

I was amazed to see how the experts helped the retailers from hypermarket, confectionaries/bakeries, QSR and ofcourse these Sweet Shops with their Mobile Point of Sale Solution - iRetail mPOS.

Considering the kind of madness we experience in India especially during the festive seasons, a lot of brainstorming has been done to conceptualize iRetail mPOS.

What is iRetail mPOS?

It's an android mobile app for retailers to use handy without the need of setting up additional POS terminals.

How does it work?

iRetail mPOS basically integrates with iRetail Suite - On-Premise/Cloud at the backend to sync in your SKU's of a store to provide on-demand check-out capabilities. In simple terms, all the sales done using the mPOS sync back to the store/HO just like a normal POS and yes you can still accept different payment modes; How is that for an on-demand Q busting solution?

What are the key features?
  • Customer Experience Enhancement: Retail today has moved from 7x11 to 24x7 and omni-channel. So it is imperative for the Retailer to support anytime commerce with a seamless shopping experience. The cloud platforms available today technologically make it easier to merge the B&M with online presence. With ready to plug-in for payment gateways, marketplaces etc, the customer experience & deployment timelines are also improved.

  • Multiple payment tender options: Collect payments through cash, card and integrated wallets
  • Credit Sales Management: Manage the customer credit limit and keep a record of the information for accuracy in your book of accounts
  • Hold and recall bills: Service multiple customers especially during peak hours
  • Redeem Gift Vouchers, Coupon Codes: Manage coupons redemption on the mobile POS
  • Offline Billing: Make bills offline that syncs to the backend when in reach of network
  • Publish Bills (Both Digital and Hard copies): Send e-receipt of the bill via sms or email or share print copy via connected wireless printer
  • Daily Reports: Measure hike in season sale with the automated reports

It is true to say you "many hands make work light", so iRetail mPOS provides power at your hands to help combat with the possible chaos during festive seasons and bring in more efficient sales.

Enjoy "Swift Billing & Happy Clients".

About Author :

Richa Singhal

Richa Singhal is a marketing enthusiast who enjoys creating brand driven engagements in a competitive market with use of the dynamic media options available.

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